Journal 17 / 2021 (Museum of Applied Art. Online)

ISSN 2466-460X (Online)

ISSN 0522-8328 (Printed edition)
PDF of the printed edition (13.7 MB)

Editor in Chief: Biljana Jotić

Issue Editor: Slobodan Jovanović

Editorial Board:
Jelena Erdeljan, PhD (University of Belgrade, Faculty of Philosophy,
Belgrade)
Claudia Casali, PhD (International Museum of Ceramics, Faenza, Italy)
Miroslav Karić (Museum of Contemporary Art, Belgrade)
Slobodan Danko Selinkić (University of Novi Sad, Faculty of Technical
Sciences, Novi Sad)
Biljana Jotić (Museum of Applied Art, Belgrade)
Slobodan Jovanović (Museum of Applied Art, Belgrade)
Biljana Crvenković (Museum of Applied Art, Belgrade)

Issue Editorial Assistant: Biljana Crvenković

All the papers in the sections Contributions, Polemics, Critic Reviews and Reviews are peer reviewed.
List of Reviewers:
Proffesor Saša Brajović, PhD, University of Belgrade, Faculty of Philosophy – The Art History Department
Marta Vukotić, PhD, University of Priština, Kosovska Mitrovica, Faculty of Philosophy – The Art History Department
Professor Radivoje Dinulović, PhD, University of Novi Sad, Faculty of Technical Sciences, The Architecture and Urban Planning Department – Chair of Applied Arts in Arhitecture and Design
Milena Dragičević Šešić, PhD, University of Arts in Belgrade
Slobodan Jovanović, Senior Advisor, Museum of Applied Art, Belgrade
Miroslav Karić, Curator, Museum of Conterporary Art, Belgrade
Marko Nikolić, PhD, University of Belgrade, Faculty of Architecture – Department of Architecture
Draginja Maskareli, Museum Advisor, Museum of Applied Art, Belgrade
Jelena Matić, MA, Art and Media Theorist, Belgrade
Ljiljana Petrović, MA, Proffesor, University of Arts in Belgrade, Faculty of Applied Arts – The Costume Department
Bojana Popović, Museum Advisor, Museum of Applied Art, Belgrade
Jelena Popović, Senior Curator, Museum of Applied Art, Belgrade
Maja Stanković, PhD, Singidunum University, The Faculty of Media and Communications
Maja Studen, PhD, University of Ars in Belgrade, Faculty of Applied Arts – The Costume Department
Pofessor Rastko Ćirić, PhD, University of Arts in Belgrade, Faculty of Applied Arts-The Applied Graphics Department
Biljana Crvenković, Senior Curator, Museum of Applied Art, Belgrade
Perica Špehar, PhD, University of Belgrade, Faculty of Philosophy-Department of Archeology

The Journal is indexed:
Ebsco, KoBSON, ERIH PLUS

Contents of the Jouurnal 17 / 2021 (Museum of Applied Art. Online)

Impresum
Impressum
Sadržaj
Contents
O Zborniku
About Journal
ALEKSANDAR RISTIĆ
SREDNJOVEKOVNI ENKOLPION IZ KRVAVICE KOD KRUŠEVCA
MEDIEVAL ENCOLPION CROSS FROM THE VILLAGE OF KRVAVICA NEAR KRUŠEVAC
Abstract (original language):
U parohijskom domu Crkve Sv. velikomučenice Marine u selu Krvavica kod Kruševca čuva se manji bronzani krst sa urezanom predstavom svetitelja. Pronađen je prilikom kopanja temelja za podizanje crkve početkom '90-ih godina prošlog veka na mestu na kom se pretpostavlja da je u prošlosti postojao sakralni objekat. Pronađeni krst predstavlja aversni deo enkolpiona iz perioda XI–XII veka. Nalaz karakteriše urezana predstava Sv. Kozme koja ga čini jedinstvenim primerkom među krstovima – relikvijarima sa predstavama svetitelja na širem prostoru. Prilikom izgradnje crkve, pored krsta, otkriveno je i nekoliko grobova koji sugerišu postojanje srednjovekovne nekropole. Sam nalaz enkolpiona predstavlja značajan hronološki indikator za datovanje nekropole ili jedne njene faze.
Key words (original language):
enkolpion, XI–XII vek, Sv. Kozma, nekropola, Kruševac
Summary:
A small bronze cross with an engraved image of a saint is kept in the parish house of the Holy Great Martyr Marina's church, in the village of Krvavica near Kruševac. The encolpion cross was found during excavations for the church foundations in the early 1990s, in the place of the assumed old sacral building. The cross represents the obverse part of the double encolpion cross dating back to the 11th/12th century. It has the shape of a Latin cross with the "droplets" placed on the edges of its arms. It is characterised by an engraved representation of St. Cosmas, which makes it a unique example in a wider range of crosses – reliquaries with the representations of saints. The most direct typological and stylistic analogy can be drawn between the encolpion cross from Krvavica and the reliquary cross from the military fortification in Ravna near Boljetin on the Danube. Other analogies originate mainly from the territory of today's Bulgaria.

Besides the cross, several graves were discovered during the construction of the church, which suggests the existence of a medieval necropolis. This will be confirmed by further archaeological research. The finding of the encolpion cross itself is an important chronological indicator for the dating of the assumed necropolis or one of its phases.
IRENA ŠENTEVSKA
POVRATAK OTPISANIH U ZEMLJU EUROKREMA: muzički video, advertajzing i privreda Srbije u tranziciji
THE WRITTEN OFF RETURN TO THE LAND OF EUROKREM: Music Videos, Advertising and Economy of Serbia in Transition
Abstract (original language):
I pored visoke estetizacije, korišćenja najsavremenijih tehnologija i sveprisutnosti u svakodnevici savremenog potrošačkog društva, domaća akademska javnost poklanja jednako malo pažnje medijskim formama TV reklame i muzičkog videa (muzičkog spota). U Srbiji je u specifičnim okolnostima postsocijalističkih transformacija privrede i medijskog sistema došlo do svojevrsne „fuzije” ove dve medijske forme. Zahvaljujući ovakvoj poslovnoj praksi oglašivača, u domaćim muzičkim spotovima susreću se jogurti i šamponi, kondomi i baterije, nakit i HIV testovi, alkohol i deterdženti, banke i fabrike tekstila, privatne poliklinike i marketinške agencije, kladionice, Samsung i Unicef... Ovaj rad bavi se načinom na koji su se određeni tipovi proizvoda pojavljivali, predstavljali, i time oglašavali, u muzičkim spotovima nastalim u periodu 1980–2010, koji zahvata ključne decenije postsocijalističke tranzicije: poslednju deceniju socijalističke Jugoslavije, deceniju rata u bivšoj Jugoslaviji i prvu deceniju postmiloševićevske „demokratske” Srbije. Studija se zasniva na uzorku od preko 4.700 muzičkih spotova i deo je obimnog istraživanja o muzičkom videu u Srbiji koje je metodološki zasnovano na teoriji predstavljanja (representation) u okviru studija medija. Cilj ovog rada je da ukaže na karakteristike plasiranja proizvoda (product placement) u muzičkom videu u domaćem kontekstu, u spoju dve medijske forme (muzičkog videa i „tradicionalne” TV reklame) koji se odvija na razmeđi grafičkog i industrijskog dizajna, modne i muzičke industrije, a u okolnostima ekonomske prinude koja je do njega uopšte dovela.
Key words (original language):
muzički video, plasiranje proizvoda, Srbija, postsocijalistička tranzicija
Summary:
In the socialist 1980s, music videos in Serbia were predominantly produced by the relatively rigid system of public television broadcasters. In the context of the low competitiveness, both in the national economy and the music market, public television only exceptionally used music videos for advertising commercial products. This situation markedly changed in the early 1990s with the rapid deregulation of media systems and Serbia's “return” to the market economy. Among the newly-launched broadcasting companies, music videos became a popular (and inexpensive) segment of the airplay. At the same time, they began to serve their “original” purpose – to advertise new music releases and talents. In addition, and with growing frequency, they began to “integrate” commercial brands. In the chaotic circumstances of Serbia's war-time economy, UN sanctions, spirals of inflation, mass impoverishment, unemployment and other symptoms of economic crisis, advertising per se nevertheless has questionable commercial effects. This largely holds true for the commercial effects of the music videos as well. Due to the global developments in the media systems (emergence of the Internet as the prime medium for broadcasting music videos), their TV airplay is shrinking and the standards of their technical production are rapidly rising, along with the fans' expectations. This makes music videos (at the same time) more expensive and less economically viable. Consequently, the common practice of multiple sponsorships of music videos has “brought together” yoghurts and shampoos, condoms and batteries, HIV tests and jewellery, alcohol and detergents, cars and mobile phones... It is difficult to establish an economically justified correlation between the corporate identity of the advertisers, commercial status of the products and the artists who promote them. This logic of the fusion of music videos and “traditional” TV commercials thus reflects the chaotic circumstances in the music industry and the Serbian economy in general.
DRAGANA KONSTANTINOVIĆ, SLOBODAN JOVIĆ
NOVI SAD MODERNI GRAD: istraživanje, vrednovanje i kuriranje neapsorbovane modernizacije grada
NOVI SAD MODERN CITY: Research, Evaluation, and Curation of Unabsorbed Urban Modernization of the City
Abstract (original language):
Grad Novi Sad je svoje urbane karakteristike poprimio u procesima intenzivne urbane remodelacije, infrastrukturne rekonceptualizacije i graditeljske modernizacije u drugoj polovini 20. veka. Tokom ovog procesa, Novi Sad je postao grad. Ipak, zvanične kulturne politike grada identitet izgrađuju na drugim vrednostima njegovog razvoja, te se on najčešće prikazuje i percipira kao srednjoevropski grad, austrougarskog graditeljskog nasleđa, koje predstavlja i osnovu vrednovane građene baštine. Poslednjih godina, pojedini projekti u kulturi postavljaju fokus i na neprepoznati „modernistički kod” gradske sredine i promovišu je kao vrednost identiteta grada, ali iznad svega, kao modernizacijski proces, u čijem ishodu je stasala urbana sredina. Rad istražuje pristupe, koncepte i domete ovih projekata, čiji je zajednički cilj predstavljanje i prepoznavanje „stubova posleratne modernizacije”, bilo da se radi o kućama, ličnostima, prostorima ili procesima. Cilj rada je da kroz kritički pregled dosadašnjih praksi ukaže na moguće pravce daljeg razvoja odnosa prema neapsorbovanim identitetima, procesima i ishodima modernizacije. Novo predstavljanje grada njegovim građanima – kao poligona procesa modernizacije i urbanog razvoja – prepoznato je kao prilika da se reafirmiše ideja o progresivnoj i humanističkoj funkciji arhitekture, koja menja grad, prostor i život.
Key words (original language):
modernizacija, modernizam, urbani razvoj, kustoske prakse, Novi Sad
Summary:
The city of Novi Sad gained its urban character in the processes of intensive remodelling, infrastructure reconceptualization, and construction modernization in the second half of the 20th century. During this process, Novi Sad became a city. Nevertheless, the city's official cultural policies promote identity based on other values of the city's history: it is most often represented and perceived as a Central European city, valued for its Austro-Hungarian architectural heritage. In recent years, some independent projects in culture have focused on the unacknowledged "modernist code" of the urban fabric, unrecognised and suppressed city's identity, and even more, on a process of extensive modernization in which the urbanity emerged. The work explores the approaches, concepts and outcomes of these projects, whose common goal is to present and recognize "pillars of modernization", whether buildings, architects, spaces, or phenomena. The work aims to point out, through a critical review of previous practices, possible directions for further development of relations towards unabsorbed identities, and the importance of architecture in this process. The recent representation of the city to its citizens – as a polygon of modernization and urban development – was recognized as an opportunity to reaffirm the idea of the progressive and humanist function of architecture, which changes the city, space, and life.
CLAUDIA CASALI
THE LEGACY OF ALFONSO LEONI (1941-1980)
NASLEĐE ALFONSA LEONIJA (1941–1980)
Abstract:
Alfonso Leoni was an Italian artist, a great talent who unfortunately died very early, at age 39. His life was entirely dedicated to his art production and to his teaching at the School of Ceramics in Faenza.

His research was innovative and multidisciplinary for his time: he experienced not just ceramics, but also painting, sculpture, installation, performances, design. He was able to deepen the social issues present in Italy and Europe during the 1960s/1970s in his works. He looked at art as a means of reaching and developing new practices that have been taken as references, especially in the artistic practices of the artists born in the 1970s. I am not wrong when I say that he is the “father” of all the artists born in the 1970s, because that generation was able to improve his message of creativity, of liberation from the traditional concepts linked to ceramics, evolving in a more artistic way. His great performance at the Faenza Prize in 1976 is still written in the annals of Italian history of ceramics.

The analysis of the documents from his archive, in a long study that took 5 years of work, enabled me to study his personality as a protagonist within the Italian artistic system and the international ceramic system of relationships and competitions. Leoni was not just an Italy-based artist. He had the opportunity to exhibit abroad (Japan many times, Canada, Poland, former USSR, UK) with important achievements well-recognized by the organizers (some of his works belong to important public collections). We may say that his work is more international than ever before. In some way, we can say that he was a pioneer of the ceramic artistic sculpture.
Key words:
ceramic sculpture, Italian ceramic art, international ceramic competitions, artistic ceramic performances, innovation, design
Summary (translated):
Alfonso Leoni je bio italijanski umetnik, veliki talenat koji je, nažalost, preminuo veoma rano, u 39. godini. NJegov život je u potpunosti bio posvećen umetničkom stvaralaštvu i predavanju u Školi keramike u Faenci.

NJegovo istraživanje je bilo inovativno i multidisciplinarno za svoje vreme: imao je iskustva ne samo u keramici, već i u slikarstvu, skulpturi, instalaciji, performansima, dizajnu. Svojim radovima je umeo da produbi društvena pitanja aktuelna u Italiji i Evropi tokom 1960-ih/70-ih godina. Na umetnost je gledao kao na sredstvo za dostizanje i razvoj novih praksi koje su uzimane kao reference, posebno u umetničkim praksama umetnika rođenih 1970-ih. Ne grešim kada kažem da je on „otac” svih umetnika rođenih 1970-ih, jer je ta generacija bila u stanju da unapredi njegovu poruku kreativnosti, oslobađanja od tradicionalnih koncepata koji su se vezivali za keramiku, razvijajući se na više umetnički način. Umetnikov sjajan nastup na Nagradi Faence 1976. godine i dalje stoji zapisan u analima italijanske istorije keramike.

Analiza dokumenata iz njegove arhive, u dugoj studiji koja je obuhvatila 5 godina rada, omogućila mi je da proučavam njegovu ličnost kao protagoniste u okviru italijanskog umetničkog sistema i međunarodnog keramičkog sistema odnosa i konkursa. Leoni nije bio samo umetnik iz Italije. Imao je priliku da izlaže u inostranstvu (više puta u Japanu, Kanadi, Poljskoj, bivšem SSSR-u, Ujedinjenom Kraljevstvu) sa značajnim ostvarenjima koja su organizatori znali da prepoznaju (neki od njegovih radova pripadaju važnim javnim zbirkama). Možemo reći da je njegov rad internacionalniji nego ikada ranije.

Na neki način možemo reći i da je bio pionir keramičke umetničke skulpture.
ANAMARIJA M. VARTABEDIJAN
MIODRAG VARTABEDIJAN VARTA I TRADICIONALNI SIMBOLI U NJEGOVOM STVARALAŠTVU
MIODRAG VARTABEDIJAN VARTA – TRADITIONAL SYMBOLS IN HIS ART
Abstract (original language):
Tradicionalna simbolika javlja se kao suštinski izvor i sadržaj značajnog dela umetničkog opusa Miodraga Vartabedijana Varte. Kolektivno nesvesno izranja poput palimpsesta u umetnikovoj svesti, kao kumulativni efekat inicijalnih značenjskih tragova sopstvenog kulturnog identiteta. Neumorno tragajući, u svojim umetničkim istraživanjima otiskivao je na papir kamenu plastiku koja datira od antike do početaka dvadesetog veka. U kamenom kulturnom nasleđu i simbolima pronašao je nataložena iskustva i osećanja, duboko ukorenjene karakteristike i psihološke crte naroda. Sistemom otiskivanja reljefa (frotaž, vartagrafija), slikanjem i kolažiranjem, transponovao je zapise i slike sa kamenih spomenika u savremeno autonomno likovno delo koje je tako postalo čuvar umetničkog nasleđa. Slika postaje strukturisana likovna forma, čiji sadržaj značenjski dobija potpuno novi smisao. Ona predočava stav i poruku, ne više samo tog kamenog zapisa, već i unutrašnjeg bića samog autora.

Deo opusa opreme knjige oslonjen je na monumentalnost forme kamenih spomenika i karakteriše ga visoka estetika. Izdvojeni primeri originalnih rešenja korica knjiga i bogate opreme celokupne knjige često duguju i lepoti bogatog i raznovrsnog kulturnog nasleđa.

Analizirajući simboliku motiva različitih umetničkih ciklusa Miodraga Vartabedijana, klasifikujući radove iz oblasti primenjene umetnosti i dizajna u kojima je primenjeno autorovo likovno promišljanje, prikazuje se da je sopstveno stvaralaštvo stavio u službu kamena i knjige, najznačajnijih čuvara istorije, baštine i pisma. Ovim radom ističe se značaj umetničkog istraživanja koje je bazirano na narodnoj tradiciji i kulturnoj baštini, a postalo je način za čuvanje i prezentaciju tradicije nekog naroda.
Key words (original language):
kamen, knjiga, simbol, slika, Miodrag Vartabedijan Varta
Summary:
Traditional symbolism appears to be the essential source and subject matter of a considerable part of Miodrag Vartabedijan Varta's artwork.

Varta's collective unconsciousness emerges as the palimpsest in the artist's mind, as a cumulative effect of the initial meaningful traces of his personal cultural identity. Varta was persistent in his artistic research. Being an enthusiast, he used the technique of rubbing the paper over the stone plastic surfaces dating from the antique period to the beginning of the 20th century.

In the stone cultural heritage and its symbols, he discovered the accumulated experience and feelings, deeply rooted characteristics and psychological character traits of ancient peasant folks. By combining the technique of frottage, painting and collage he transposes the inscriptions and figures from stone monuments into modern authentic work of art, which thus becomes the guardian of art heritage. The painting becomes structuralised artistic form – the subject of which conveys completely new meaning. It presents the attitude and message of not only the stone record itself, but also the credo of the artist's own personality. Part of the work on book design is based on the monumental form of stone reliefs and it is characterised by very high aesthetics.

Varta owes a number of originally designed book covers and lavish layouts of whole books, from cover to cover, to the beauty of rich and wide-ranging cultural heritage. Analysing the symbolism of motifs in Varta's various art and design works, which present the artist's conception, it is clear that he dedicated his authentic oeuvre to the book and stone as the most significant custodians of history, heritage and script.

This work emphasises the significance of artistic research which is based on folk tradition and cultural heritage, and which points out the way of preserving and presenting people's tradition.
MIHAILO VASILJEVIĆ
DIFERENCIJALNA SPECIFIČNOST PREDIGITALNE FOTOGRAFIJE
DIFFERENTIAL SPECIFICITY OF PRE-DIGITAL PHOTOGRAPHY
Abstract (original language):
Pitanje medijske specifičnosti predigitalne fotografije kao umetničkog medija ostalo je u senci teorijskih razmatranja revolucije koju je izazvala pojava digitalne tehnologije. Koncepti promenljivosti i indeksičnosti dominiraju u analizama ove različitosti, ali oni su uglavnom obrazlagani u okviru iste tehnološke i estetske kategorije. Iako postoje dileme oko toga da li se predigitalna i digitalna fotografija mogu razumeti kao jedan medij, ove dve tehnike najčešće se upravo tako razumeju. Ideje Rozalind Kraus, DŽefrija Bačena, Marsela Brudtersa, Margaret Iversen, Tasite Din i Kaje Silverman čine vitalno diskurzivno polje i polazište za traženje odgovora na mnoga pitanja u vezi sa divergencijom fotografskog i digitalnog. Ostaje pitanje da li različitosti ontoloških osnova i radnih procesa određuju i suštinske razlike u mogućnostima i karakteristikama umetničkih rezultata. Matematička sigurnost digitalne fotografije u velikoj meri prekida vezu sa nasleđem fotografije kao dinamičkog polja predmetnosti/predstave, kontrole/slučaja i svetlosti/tame. Da li predigitalna fotografija, koja funkcioniše po elementarnom principu fizičkohemijske promene materijala i čiji tehnološki kontinuitet podrazumeva direktnu vezu sa prošlošću, ipak ostaje na paralelnom planu u odnosu na mogućnosti digitalne fotografije kao jednog od mnogobrojnih oblika kompjuterskog procesuiranja?
Key words (original language):
fotografija, digitalna fotografija, vizuelna umetnost, umetnički medij, digitalizacija, istorija fotografije, teorija fotografije, diferencijacija, medijska specifičnost, manipulacija, indeksičnost, istinitost, predmetnost, tehnologija, slučaj, materijalnost
Summary:
The problem of the media specificity of pre-digital photography as an artistic medium remained obscure in the theoretical considerations of the revolution caused by the emergence of digital technology. The concepts of manipulability and indexicality dominate in the analysis of this difference, but they are mostly explained within the same technological and aesthetic category. Although there are dilemmas about whether pre-digital and digital photography can be understood as being one medium, these two techniques are most often a priori understood that way. The ideas of Rosalind Kraus, Geoffrey Batchen, Marcel Broodthaers, Margaret Iversen, Tacita Dean and Kaja Silverman form a vital discursive field which makes possible to seek answers to many questions regarding the divergence of the photographic and the digital. The question remains whether the differences in ontological bases and technical creative processes also determine the essential differences in the possibilities and characteristics of the artistic results. The mathematical safety of digital photography largely breaks the link with the heritage of photography as a dynamic field of binaries objecthood/representation, control/chance, and light/darkness. Does pre-digital photography, which functions according to the elementary principle of physical-chemical change of materials and whose technological continuity implies a direct connection to the past, still remain on a parallel level in relation to the possibilities of digital photography as one of many forms of computer processing?
PREDRAG TERZIĆ
BIOSKOPSKI EFEKAT UNUTAR SAVREMENE UMETNOSTI
THE MOVIE THEATER EFFECT IN CONTEMPORARY ART
Abstract (original language):
Tokom poslednjih decenija u umetnosti je došlo do značajnih promena. Zahvaljujući digitalizaciji i internetu, dobili smo nove prostore istraživanja. Jedan od njih odnosi se na ulazak filma u muzejski ambijent, u kojem dolazi do promene tradicionalnog pogleda na pokretnu sliku. Drugim rečima, dolazi do preispitivanja bioskopske sale (black box) i kako se muzejski prostor (white cube) ponaša u novoj situaciji. Sa takvim promenama javljaju se i sledeća pitanja: Šta se dešava sa pokretnom slikom unutar muzeja? Kako bioskop/film utiče na savremenu umetničku praksu? Šta se dešava sa odnosom posetilac–muzej/galerija? Kako se razume novonastali kontekst, odnos novog tumačenja prostora i muzeja, promena izlagačkog delovanja? Sva pitanja su bitna za razumevanje i analiziranje bioskopskog efekta i kako se on menja i kreće kroz savremenu umetničku scenu.
Key words (original language):
bioskop, instalacije, pokretne slike, muzej, savremena umetnost
Summary:
During the last decades, significant changes have occurred in art. Thanks to digitalisation and the Internet, we have gained new spaces for exploration. One of them refers to the entry of film into the museum environment, in which the traditional view of the moving image changes. In other words, the movie theatre (black box) is re-examined as well as the manner in which the museum space (white cube) behaves in the new situation. With such changes, the following questions arise: What happens to the moving image inside the museum? How does cinema/film affect contemporary art practice? What happens to the visitor – museum/gallery relationship? How do we understand the new context, the new interpretation of space and museums, and the change of exhibition activity? All these questions are important for understanding and analysing the cinema effect and the way in which it changes and moves on the contemporary art scene.
ANA SAMARDŽIĆ
ESKAPIZAM U FANTASTIČNO: Kuća Dior i nove video-forme prezentacije kolekcija visoke mode
ESCAPISM INTO THE FANTASTIC: The House of Dior and the New Video Forms of Presentations of Haute Couture Collections
Abstract (original language):
Velike modne kuće su, nakon globalnih promena izazvanih pandemijom virusa korone 2020. godine, stavljene pred izazov i po pitanju održavanja revija i promovisanja i prezentacije novih kolekcija, kako visoke mode, tako i industrijske konfekcije. Pojedine modne kuće opredelile su se za višeminutne video-prezentacije visokokvalitetne produkcije plasirane putem interneta sa ciljem da se njihova publika upozna sa novim kolekcijama i usled otežanih okolnosti, ali i da se iskaže kreativnost različitih autora i stvori jedna sinteza umetnosti. Kuća Dior je svoju kolekciju visoke mode za jesen-zimu 2020–2021. godine predstavila takvim eksperimentalnim videom Mit Dior, a potom i kolekciju za proleće-leto 2021. godine videom Zamak tarota. Oba videa služe se likovnim jezikom fantastične umetnosti i vizuelne kulture, koristeći brojne reference iz klasične mitologije i mitologije zodijaka, kojima su inspirisane obe kolekcije visoke mode. Cilj rada je da se, kroz analizu oba videa, Diorove modne kreacije dovedu u vezu sa mitovima i motivima fantastične umetnosti, objasne uzori i inspiracije nastanka ovih promotivnih, ali i umetničkih videa, i ispita učinkovitost takvog načina prezentacije visoke mode.
Key words (original language):
video-prezentacija, visoka moda, Kristijan Dior, mitologija, fantastična umetnost
Summary:
The House of Dior produced two films Le mythe Dior and Le château du tarot for their autumn-winter 2020-2021 and spring-summer 2021 haute couture collections. These films were made as it was impossible for the fashion houses to organise fashion shows, and present and promote their new collections due to the 2020/21 coronavirus pandemic. Both of Dior's high-quality films were distributed via the Internet with the aim of presenting Dior's new collections to its audience even in such difficult circumstances. They were made as an expression of creativity and synthesis of art. A large team of people from the fashion and film industry stands behind both films, and both of them use the visual language of fantasy, and in many ways refer to classical and zodiac mythology, which inspired Dior's both collections. Two main authors leading the team are Maria Grazia Chiuri, fashion designer and creative director at Dior, and Matteo Garrone, film director and writer. Using multitude of luxurious textiles with handcrafted details in both collections, Chiuri found inspiration in female artists of surrealism for the first collection, while Garrone's film was inspired by art of romanticism and symbolism, telling a story about Théâtre de la Mode in an imaginative, mythological world. For the second collection, Chiuri chose tarot symbols, motifs and figures, while Garrone translated them into the story of a girl who finds herself on an introspective journey. They succeeded in making real pieces of art with reference to Dior himself and his interests in magic, flowers, femininity, fortune-telling and fantasy, thus showing that his myth continues.
ALEKSANDAR VIDENOVIĆ, MILOŠ ARANĐELOVIĆ
PRILOG REVITALIZACIJI SELA: afirmacija značaja umetničkih artefakata u ruralnim ambijentima Srbije
CONTRIBUTION TO THE REVITALIZATION OF THE VILLAGE: Affirmation of the Significance of Artistic Artefacts in Rural Environments of Serbia
Abstract (original language):
Sa različitih aspekata razmatra se značaj umetničkih artefakata (memorijalnih celina, spomenika, skulptura, bisti, česama, fontana i drugih elemenata uređenja slobodnih površina i ambijenata) u ruralnim sredinama, a u kontekstu njihove eventualne socioprostorne revitalizacije. Analizira se problematika ruralnih prostora i njihovo uređenje u Srbiji, kao i društveno-ideološki kontekst negovanja kulture sećanja i simbolike umetničkih artefakata u cilju prostornog kultivisanja seoskih ambijenata. Na primerima se istražuje značaj i potreba za kreacijama umetnika u prostoru, koje osim upotrebno-korisnog svakodnevnog značaja, sadrže i elemente simbolike, memorije i duhovnosti, a sa gledišta kulturološkog uticaja na ponašanje i adaptabilnost stanovništva. Osim navedenog, prilog proverava mogućnost pristupa rekonstrukciji seoskih centara realizacijom malih zahvata, u smislu uređenja i revitalizacije mikroambijenata. Rad se osvrće i na potrebu deideologizacije kulture sećanja, odnosno na potrebu za negovanjem postavljanja i zaštite memorijala i drugih skulptoralno-umetničkih i ambijentalnoutilitarnih vrednosti, kao svojevrsnih zapisa i potvrde kontinuiteta u socioprostornom smislu.
Key words (original language):
ambijentalno uređenje, kultura sećanja, revitalizacija sela, ruralni kontekst, umetnički artefakti
Summary:
This paper analyses the significance of artistic artefacts in rural areas (memorials, monuments, sculptures, busts, basreliefs, fountains and other elements of landscaping and ambience) in the context of their possible socio-spatial revitalization.

The Introduction discusses the aspects of spatial planning in Serbia, and spatial tendencies and doctrines of different periods: the period of the traditional Serbia of the 18th, 19th and first half of the 20th century, discontinuity period lasting from the Second World War to the present day, the period of real socialism, the turbulent period of the late 20th and early 21st century, and the transition period.

Furthermore, the paper deals with the rural space in Serbia and the context for understanding the need to install artistic artefacts in the rural environment, ranging from the formation of socio-spatial units to the development phases (agrarian, craft, and industrial). The culture of remembrance throughout history and the authorities' attitude towards the village following the Second World War are commented later on.

In the part of the text referring to the socially-adaptable and spatially-ambient aspects of arranging Serbian village centres, 12 reflections, i.e., perceptions of the paper's topic are presented. This explains the authors' insistence on giving importance to artists' involvement in the revitalization of villages and their centres.

In the section describing three cases (attempts or ideas) of arranging centres in Serbian rural areas, in addition to sharing the facts of specific examples, the authors present their views in order to consider certain previously commented aspects of the issues analysed in this paper. The concluding remarks present a view on the possibility of inverting the sequence of procedures in an attempt to revitalize Serbian villages, and suggest that such a process should begin with the attempt to build a Monument to Identity, Existence and Duration in every Serbian rural settlement that has pretentions to its own survival.
SARA PACI PICCOLO
BETWEEN SHAPE AND IMAGE: Hypothesis of Research on Three 16th Century Paintings, with the Aid of the Study on Half Scale Mannequins
IZMEĐU OBLIKA I SLIKE: hipoteza istraživanja tri slike iz 16. veka proučavanjem krojačkih lutaka u razmeri 1:2
Abstract:
The aesthetic of a dress, the techniques of its construction, and the understanding of its meanings are relevant to the research of material and immaterial culture. It is clear that, yesterday as today, the dress was a powerful expression of individuality and identity - there was no choice to dress casually.

In this essay, I will analyse three portraits dating back to the early 16th century, by Raphael and artists of his circle, elaborating three working hypotheses of tailor-made reconstructions of their upper garments to better understand the message contained in the choice of the dress made by each portrayed person.

Therefore, I will use the study on half scale tailoring mannequins with the aim of proposing a research methodology which combines data from different sources with the concrete possibility to identify the various elements from a sartorial point of view. The additional value of the research lies in not confusing the reconstructive hypothesis for “copies” or “stage costumes”, which allows keeping distance from the original object while helping define its tridimensionality and tailoring assets.
Key words:
history of clothing iconography, historical tailoring, half scale research methodology, Raphael's portraits, Renaissance tailoring
Summary (translated):
Estetika haljine, tehnike njene konstrukcije i razumevanje njenih značenja relevantni su za istraživanje materijalne i nematerijalne kulture. Jasno je da je, juče kao i danas, haljina bila snažan izraz individualnosti i identiteta – niste imali mogućnost da se oblačite ležerno.

Renesansa, kao kulturni pokret, promoviše društvo koje razume i zahteva civilizaciju u svim njenim oblicima: mera, lepota i harmonija su izrazi elitističkog znanja koje treba naučiti i pravilno preneti, a to se mora videti. Nije slučajno da je u petnaestom i šesnaestom veku došlo do porasta proizvodnje portreta i traktata o ponašanju.

U ovom eseju analiziraću tri portreta iz ranog 16. veka, čiji su autori Rafaelo i umetnici iz njegovog kruga, i razradiću tri radne hipoteze o rekonstrukciji gornjih odevnih predmeta koji su rađeni po meri kako bismo bolje razumeli poruku sadržanu u izboru haljine svake od portretisanih ličnosti.

Zbog toga ću koristiti studiju o krojačkim lutkama u razmeri 1:2 sa ciljem da predložim istraživačku metodologiju koja kombinuje podatke iz različitih izvora sa konkretnom mogućnošću da se različiti elementi identifikuju sa krojačke tačke gledišta. Dodatna vrednost ovog istraživanja leži u težnji da se rekonstruktivna hipoteza ne pomeša sa „kopijama” ili „scenskim kostimima”, što omogućava držanje distance od originalnog objekta, a istovremeno pomaže u definisanju njegove trodimenzionalnosti i krojačkih atributa.
MICHAEL MOORE
ARCHITECTURAL CERAMICS IN DUBLIN
ARHITEKTONSKA KERAMIKA U DABLINU
Abstract:
This paper examines five examples of architectural ceramics in Dublin, Ireland: The Medical Mission, The Dublin Fruit Market, The Trust buildings, The Sunlight Chambers Building and St. Mary's Church of Ireland. It explores ceramic detailing, brickwork and tilework, with both a structural and decorative focus.
Key words:
Ceramics, Terracotta, Brickwork, Glaze, Carving
Summary (translated):
Ove zgrade mogu značiti mnogo različitih stvari različitim ljudima. U prilog tome govori i činjenica da kvalitet Zgrade medicinske misije (The Medical Mission) stoički odoleva promenama. Diskretna zgrada puna sitnih arhitektonskih detalja i obeležja istorije koja je podrazumevala i konflikt. Pravo je otkrovenje stajati mirno na inače prometnoj gradskoj raskrsnici. Dablinska pijaca voća je i danas puna energije. Na njoj ljudi trguju. Preplavljena je opremom i vozilima koja dolaze i odlaze mnogo pre izlaska sunca. Odlikuje je skoro haotična živost. Zgrade Ajvi trasta (The Iveagh Trust Buildings) odlikuje neka druga vrsta živosti, jer one predstavljaju stambeni prostor na kom se deca igraju, a odrasli razgovaraju i obavljaju svakodnevne poslove. Zgrada Sanlajt čejmbrz (The Sunlight Chambers Building) skoro da podseća na kukavicu u gnezdu. Stoji tako izdvojena od susednih kako savremenih, tako i istorijskih zgrada. Za autora je bavljenje ovom zgradom predstavljalo jedno čudesno iskustvo. Dobro se seća kako su prolaznici reagovali dok je fotografisao ovu zgradu. Činilo se kao da je vide prvi put. Svetla, za neke možda bleštava, ali istovremeno dekorativna znatiželja u gradu koji je poznatiji po svojoj džordžijanskoj i viktorijanskoj arhitekturi. Crkva Svete Marije (St. Mary's Church) nas podseća na granu industrije koja danas predstavlja daleku prošlost, ali koja nas vraća u doba zanatlija, neimara i grnčarstva.

Da zaključimo, čovek se može zapitati – šta je utvrđeno ovim radom? Ovaj rad je započet u jedinstvenom spletu okolnosti, koji je već sada postao poznat na globalnom nivou, jer se od stanovništva zahteva da radi i živi u nužno ograničenim uslovima, usled pandemije. U ovom slučaju, radijus izolacije od 5 kilometara nije nužno ometao, ali je svakako suzio fokus istraživanja koje je imalo za cilj pronalaženje jedinstvenih primera arhitektonske keramike u Dablinu. Međutim, čak i ovaj uži fokus je otkrio neke jedinstvene primere koji inače možda ne bi bili istraženi i razmatrani. Sa ovako definisanim geografskim parametrom, istraživanje je započeto i istraživalo se unutar datog parametra. A ono što je otkriveno priča nam mnoge priče. Priče o zanatskoj i materijalnoj kulturi, dugovečnosti i nasleđu ovih građevina koje krase keramički elementi, i njihovom značaju kao delu gradskog pejzaža Dablina.
NEVENA POPOVIĆ
BIBLIOFILSKO IZDANJE POEME JAMA: analiza umetničke knjige
BIBLIOPHILE EDITION OF THE POEM THE PIT: Analysis of the Art Book
Abstract (original language):
U radu će biti predstavljeno bibliofilsko izdanje Jame Ivana Gorana Kovačića iz 1964. godine. Četrnaestogodišnji Milenko Jovanović (1948) godinu dana je radio na pripremi knjige u Domu pionira, osmišljavajući crteže i pripremajući linoreze za štampu, pod mentorstvom akademske slikarke Ivanke Lukić Šotre. Bibliofilsko izdanje poeme Jama je knjiga štampana tehnikom visoke štampe u tiražu od deset primeraka. Knjiga je formata 43 x 43 cm, tvrdog platnenog poveza sa zlatotiskom na naslovnoj strani. U realizaciji knjige učestvovala je Likovna akademija u Beogradu, gde su tokom maja 1964. godine linorezi štampani na papiru iz rolne, a stranice su zatim savijane naizmenično kako bi se oblikovala knjiga. Table linoreza su formata 36 x 36 cm i ukupno ih je 36. Prvi primerak knjige poklonjen je 1964. godine Josipu Brozu Titu za njegov rođendan. Iste godine osnovan je Dečji oktobarski salon primenjene umetnosti u organizaciji Muzeja primenjene umetnosti u Beogradu, gde je među izloženim dečjim ostvarenjima bila i ova knjiga. U pisanom radu biće analizirane umetničke vrednosti ovog dela, ali i društvene okolnosti i pedagoški uticaji koji su doprineli njegovom stvaranju.
Key words (original language):
Dom pionira, Milenko Jovanović, Ivanka Lukić Šotra, primenjena grafika, Dečji oktobarski salon
Summary:
This paper presents the bibliophilic edition of the poem The Pit written by Ivan Goran Kovačić in 1943 and illustrated by fourteen-year-old Milenko Jovanović in 1964. For a year, Milenko worked in the House of Pioneers, preparing drawings and linocuts, under the mentorship of the academic painter Ivanka Lukić Šotra. The bibliophilic edition of the poem The Pit is a book printed using relief printmaking technique (linocut). The book is 43 x 43 cm in size. It has a hard canvas binding with a golden embossing on its title page. The Academy of Fine Arts in Belgrade participated in the realisation of the book. There, during May 1964, linocuts were printed on paper roll in ten copies. The pages were folded alternately in order to shape the book. The linocut boards were 36 x 36 cm in size and there was a total of 36. The first copy of the book was given to Josip Broz Tito for his birthday in 1964. In the same year, the Children's October Salon of Applied Arts was founded, organised by the Museum of Applied Art in Belgrade, where this book was among the exhibited children's artworks.
ALEKSANDAR M. RADOJEVIĆ, MILAN A. RADOJEVIĆ
OBNOVA I REVITALIZACIJA PORODIČNE KUĆE U MUZEJ KRAJINE U NEGOTINU
RECONSTRUCTION AND FUNCTIONAL CONVERSION OF A FAMILY HOUSE INTO THE KRAJINA MUSEUM IN NEGOTIN
Abstract (original language):
Muzej Krajine u Negotinu osnovan je 1934. godine. Prostor u kojem se danas nalazi dobija 1952. godine, kada se preseljava u kuću trgovca Dušana Jotića, koja je sagrađena krajem XIX i početkom XX veka. Cilj rada je da prikaže projektantski proces i izbor rešenja za potrebe obnove i revitalizacije prostora iz stambenog u muzeološki. Autori primenjuju metodologiju deskriptivnog istraživanja, jer im to omogućava da sistematski i činjenično opišu i definišu specifične osobine navedenog objekta. Primenjene arhitektonske metode u rešavanju funkcije i estetike unutrašnjeg prostora, kao i građevinske metode pri obnovi kompletnog objekta, obuhvatile su zaštitu i obnovu fasada i krova. Takođe, primenjene metode omogućile su realizaciju svih muzeoloških zahteva sa odgovarajućim tehničkim sistemima, ispunjenje estetsko-likovnih uslova u vezi sa ekspozicijom stalne postavke, oblikovanje muzejskih pomagala i vizuelno predstavljanje in continuo „muzejske priče”. Bogatstvo i vrednost muzejskih predmeta, posebno iz arheološke zbirke, uključili su deo spoljnog prostora u okviru dvorišta za organizaciju lapidarijuma. Istovremeno, projektom je predloženo arhitektonsko rešenje aneksa, novog objekta u delu dvorišta, koji bi u estetskom i funkcionalnom smislu bio povezan sa postojećim objektom. Rezultat obnove, funkcionalne prenamene i dogradnje Muzeja Krajine je zaštita i produžetak životnog veka značajnog objekta, osavremenjavanje i dopunjavanje stalne postavke, kao i dobijanje dodatnog prostora za rad kustosa i organizovanje drugih aktivnosti u muzejskom prostoru. Obnovljen i koncepcijski reorganizovan, Muzej Krajine postao bi još značajniji kulturni i istorijski centar značajan za građane Negotina i čitave regije.
Key words (original language):
muzej, arhitektonski projekat, obnova, revitalizacija, održivi razvoj
Summary:
The Krajina Museum in Negotin was founded in 1934. The museum space took on its present appearance in 1952 when it was relocated into the well-known merchant Dušan Jotić's house built in the late 19th and early 20th century. The aim of this paper is to present the designing process and elaborate on the solutions acquired for the interiorrefurbishment from the perspective of the conversion of a residential house into a museum. Authors employ the descriptive research methodology which makes it possible to describe and define the specific features of the said building systematically and factually. Applied architectural methods for changing the function and aesthetics of the interior, as well as construction methods for the reconstruction of the whole building included the roof and façade refurbishment and protection. Moreover, the applied methods enabled compliance with all museum and technical requirements along with aesthetic and art requirements pertaining to the permanent exhibition, shaping of museum aids and in continuo visual presentation of the “museum story”. Richness and value of the museum items, particularly those in the archaeological collection, required that part of the outside court be reorganized into lapidarium. At the same time, the design proposed architectural solution for the annex – a new facility in the outside court which would be, aesthetically and functionally, connected to the existing building. The outcome of the reconstruction, functional conversion and adding onto the building of the Krajina Museum has been multiple: the protection and conservation of this important building's life cycle; modernization and completion of the permanent exhibition; acquiring additional space for curators, their work and organization of other events and activities in the museum. Restored and conceptually reorganized, the Krajina Museum has become even more significant cultural and historical centre for Negotin and the surrounding region.
Draginja Maskareli
AKVIZICIJE MPU
ACQUISITIONS MAA